Jim Cox
Southeastern Marketing & Production

January 25, 2017

I just wanted to let you know the results from the December 2, 2014 Columbia County Commission District 3 runoff between our client Mack Taylor and his opponent Trip Derryberry.

Mack was unquestionably the underdog going into the runoff, after finishing second in the General by a margin of 41% to 23%. I advised Mack to avoid using the usual and customary direct mail campaign and to instead go all digital. For the entire month between the General Election Day and the ensuing runoff, we fed targeted ads to voters in his commission district. The strategy melded well with our other media, plus the financial impact of this strategy was significant. The price of the digital campaign was less than the cost of a 2000 piece mailer, which translated into Mack spending more time with voters and less time raising money.

This tactic, along with his tremendous work ethic pushed him to a 58.2% to 41.8% victory. In political speak, he won by a landslide in a race he wasn’t supposed to win.

Thanks to you and the rest of the team at CWR Digital for being on the Mack Taylor team. This was our first race together, but definitely not our last.

Some Of Our Clients

Subaru Logo | CWR Digital Advertising Augusta GA
Ravn Logo | CWR Digital Advertising Augusta GA
Nissan Logo | CWR Digital Advertising Augusta GA
Kia Logo | CWR Digital Advertising Augusta GA
Jiffy Lube Logo | CWR Digital Advertising Augusta GA
GMC Client | CWR Digital Advertising Augusta GA
Georgia Highlands Logo | CWR Digital Advertising Augusta GA
Ford Logo | CWR Digital Advertising Augusta GA
Century 21 Logo | CWR Digital Advertising Augusta GA
Cadillac Logo | CWR Digital Advertising Augusta GA
Buick Client | CWR Digital Advertising Augusta GA
Ace Hardware Logo | CWR Digital Advertising Augusta GA
AAMCO logo | CWR Digital Advertising Augusta GA

What Our Customers Have To Say

Contact Information

CWR Digital - Headquarters 630 Bent Creek Dr.
Evans Ga 30809
Cell Phone Icon 706-726-7917 Email Icon sales@cwrdigital.com

Send Us A Message!